After Ali G, I thought Bruno was the best of Baron-Cohen’s characters. Bruno is outrageous as Borat, but it feels like an opportunity missed. Bruno is far more reliant on celebrities than Borat, but the success of the aforementioned means he can’t get away with that (and he tries – I feel the film’s opening is maybe showing the film they tried to make). It’s still painfully funny in places, but it just doesn’t quite hit the mark, some of it feels a bit forced and the revealed homophobia leans sometimes to just pointing and laughing at poor people. It’s hilarious, but it could’ve been magnificent.
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